In parallel with their sporting careers, we take our stars through their brand life journey, making sure they’ll be insured for their future.
Birth
We provide an assessment of the athlete’s current image profile.
We perform a brand health check-up and determine the best way to future-proof the athlete’s legacy, in the context of each athletes’ values, beliefs and objectives.
Growth
We define the brand space our stars will own. We develop a brand strategy to shape and create long-term brand equity and identity for our stars.
Adulthood
We improve our stars brand equity, by communicating about it in tangible, innovative and meaningful ways, directly to their fans.
Legacy
We secure optimal monetization for our stars, during and post career, by commercially exploiting their brand equity.
